Simply Grain Launches in Home Bargains

We’re excited to announce that Simply Grain, our range of convenient, great-tasting rice, launched in Home Bargains stores in August 2026.

Created with a simple mission, to make quality rice accessible to everyone, Simply Grain brings together great taste, convenience and everyday affordability, without compromising on quality.

Featuring eight delicious varieties, from everyday favourites like Basmati and Thai Jasmine to flavour-packed options including Mexican Style, Pilau and Egg Fried Rice, Simply Grain offers something for every meal and occasion.

Each 250g pouch makes mealtimes that bit easier, whether it's a quick lunch, a family dinner or a tasty side dish.

The launch marks another exciting step in Veetee’s commitment to making great-quality rice available to more households across the UK.

With Simply Grain now available at Home Bargains, enjoying delicious rice at a great-value price has never been simpler.

Simply Grain. 8 Tasty Flavours. It’s Really That Simple.