THE PRIDE AND JOY OF THE VARMA FAMILY SINCE 1987

Like all the best stories, Veetee's starts with love—when young Moni Varma touched down in Malawi with his new wife to build a career in the steel industry. He was keen to distinguish himself as a civil engineer, but his wife didn't settle and longed for life in the UK. An ultimatum quickly followed.

Veetee Rice was born in a little two-silo rice mill in Perivale, north-west London in 1987. Inspired by family-run rice farms in India, Moni had the ambition to bring the finest rice from around the world to the UK. Back then, milling capacity was a modest 15,000 tonnes per annum. Veetee quickly outgrew this and before long they were on the move to a new home in Rochester, Kent. Around this time they built a sister factory in India so the ever-expanding Veetee family had a place in the home of rice too.