Baisakhi is here!

Baisakhi is here - a celebration of harvest, gratitude, and togetherness. A time when families and communities come together, where every dish is shared… and every moment is truly savoured.

This year, we’re making Baisakhi MEGA with Veetee Mega front and centre. Chosen for its quality, loved for its flavour, and made for sharing

From 6th April, our Sunrise Baisakhi radio campaign goes live for two weeks, bringing Veetee Mega into homes and celebrations across the UK. 📻171 radio spots 📞 Sunrise Meta exposure 🎧Over 2 million impressions 👥Estimated reach of 354,000 listeners

This campaign is all about celebrating the spirit of sharing and making everything Mega!